December 2024

Caremark founder James M Sweeney on Fixing Healthcare – News Release

Caremark founder James M. Sweeney was laser-focused on getting people out of hospitals by creating options for high-tech healthcare at home — an idea that was revolutionary at the time and spawned an entire industry. How can today’s innovators focus on fixing healthcare? Sweeney shares wisdom from 14 healthcare startups that raised $2 billion in capital, $30 billion in exit value, and saved or extended the lives of millions.

Please refer to the press release below for additional information. Reach out to get a review copy of the book or schedule an interview here: https://creativeinsecurity.com/press-kit/

Healthcare Needs Dramatic Innovations: Here’s What Tech Experts Should Know, According to Caremark Founder

FOR IMMEDIATE RELEASE 

EL PASO, Texas, Dec. 18, 2024 — Caremark founder James M. Sweeney is credited with starting the high-tech home healthcare industry — a revolutionary concept that provided safer and more humane care while also sparing the exorbitant costs of certain in-hospital treatments. Today, Sweeney says, healthcare needs dramatic innovations like this, but if tech companies entering the space want to be successful, they need to account for healthcare’s inherently unpredictable outcomes.

James M. Sweeney discusses perspectives on healthcare and fixing healthcare in this video: https://www.youtube.com/watch?v=PgSUsu8M-Hg

James M. Sweeney perspectives on healthcare innovation - video thumbnail

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“When you have seen one patient, you have seen … one patient,” Sweeney writes in his new book, Creative Insecurity: Lean Into the Unknown and Unleash Your Inner Misfit. “Healthcare is a complex system because of variability in the human body and the regulatory environment involving insurance and hospital bureaucracies.”

In Creative Insecurity (co-written by Rhonda Lauritzen), Sweeney reveals a treasure trove of practical wisdom — including crucial insights for the tech sector — gleaned from launching 14 successful healthcare companies that saved or extended millions of lives and eventually generated $30 billion in exit value. All of this from a man who admits he “felt like a square peg in a round hole until I started my first company.”

Aiming to inspire restless, would-be entrepreneurs; those who feel stifled by corporate bureaucracy; and creatives who feel insecure, Sweeney shows readers how to reframe their uncertainty into excitement and motivation, and how to view their differences as superpowers for innovation.

Key principles he covers in Creative Insecurity include:

  • Failing your way to success.
  • Succeeding with the “no-quit gene.”
  • Knowing what and when to quit. “Don’t marry a mistake.”
  • Conducting a “premortem” for any new venture or project.
  • Differentiating yourself as a monopoly of one.
  • Defaulting to the “you point of view.”
  • Recognizing that being first is more important than being right. Know when to “be a cheetah.”
  • Going after the most prestigious target in an industry. “The bell cow effect.”
  • Empowering your team so they are more excited on Monday morning than on Friday night.
  • And much, much more.

Sweeney’s actionable insights, compelling examples and timeless wisdom will help those with an unquenched creative spark free their mindsets, lean into the unknown and ultimately achieve the full measure of their potential.

“One of the most powerful phrases you can learn in your career (and life) is, ‘Tell me more,’” Sweeney added. “If you want to have vision, see what other people miss and mitigate risk, practice saying this. You will be amazed at what you learn.”

Creative Insecurity – book details

Creative Insecurity: Lean into the Unknown and Unleash Your Inner Misfit

Publisher: Post Hill Press

Release Date: December 10, 2024

ISBN-13: ‎979-8888455395

Available from Amazon.com

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TIP SHEET

The press release above may be published in part or entirety by any print, broadcast or internet/digital media outlet, or used by any means of social media sharing.

Reviews, photos, links to previous interviews and Q&As are available upon request.

About the Authors

James M. Sweeney is a serial entrepreneur who started 14 healthcare companies with original ideas, none of which have failed. He has raised $2 billion in capital and generated more than $30 billion in exit value. His companies have saved or extended the lives of millions of people. He has been acknowledged as the founder of the multi-billion-dollar home infusion therapy industry, having founded Caremark, the industry pioneer and leader. Today, he mentors startup founders and other professionals in the art of “failing your way to success.”

Co-author Rhonda Lauritzen is a professional biographer with multiple published books and is a regular speaker at international conferences. She has an MBA from the University of Utah, served as CEO of her family’s business and as a state college VP. She founded Evalogue.Life in 2016.

For more information, please visit https://creativeinsecurity.com, or connect with James Sweeney on LinkedIn (James M. Sweeney), Facebook (James M. Sweeney), Instagram (james.m.sweeney) or YouTube (@JamesMSweeney).

All Options for Obtaining the Book:

https://creativeinsecurity.com/order/

Media Contact:

Elizabeth Feron

Ascot Media Group, Inc.

Post Office Box 2394

Friendswood, TX 77549

news@ascotpr.com

www.ascotmedia.com

281.333.3507 Phone

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Best business books for Christmas - open book with white pages and a red ribbon

Best Business Books for Christmas Gifts

When my team suggested I write a short article on best business books for Christmas gifts, I wondered how I could possibly narrow the list down to a manageable number. The Bibliography for my new book, Creative Insecurity, has around 40 books on it and something like twice that number of articles. g

The Innovator’s Dilemma by Clayton Christensen:

The late Dr. Clayton Christensen was a Harvard Business School professor and a friend of mine. His groundbreaking book is a must-read for anyone in business. He outlines how startups can sneak up on entrenched markets and overtake them by starting at the low-end of innovation. Likewise, it is a cautionary tale for anyone in an established industries.

  • Clayton M. Christensen. The innovator’s dilemma: The revolutionary book that will change the way you do business. New York: Harper Business, 2011.

Think Again and Originals by Adam Grant

Our book draws on research by Wharton Professor Adam Grant. His book Think Again provided excellent research on the tremendously needed skill of changing your mind in the face of new information. Originals is an excellent read for all creative people and contrarians.

  • Grant, Adam. Think Again: (New York: Penguin Books, 2017)
  • Grant, Adam. Think Again: The Power of Knowing What You Don’t Know, (New York: Penguin Books, 2023)

Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All, by Jim Collins

You may have already read Built to Last and Good to Great by Jim Collins and his team. Have you read one of the more recent in his series, Great by Choice? This is an especially compelling read related to managing insecurity, which is another word for uncertainty. One of the best ways to overcome the negative feelings related to uncertainty is to manage risk and over-prepare. Collins gives excellent, research-based treatment to these ideas in the same bestselling style as his other books.

  • Collins, Jim, and Morten T. Hansen. Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All, (New York: HarperCollins, 2011), Kindle Edition. Collins, Jim. Good to Great, (New York: Harper Business, 2001)
  • Collins, Jim. Good to Great: Why Some Companies Make the Leap & Others Don’t, (HarperCollins. Kindle Edition). Collins, Jim. How the Mighty Fall, (JimCollins.com, 2009)

The Dip by Seth Godin

One key principle in my book, Creative Insecurity, is the no-quit gene. Grit is one of the most important traits any of us can cultivate in business and life. In this short, delightful book by Seth Godin, he examines the idea of figuring out all the things you should quit so you can focus on the one you must stick with no matter what. This like the advice I give founders to “major in the majors. Don’t major in the minors.”

  • Godin, Seth. The Dip: A Little Book that Teaches You When to Quit (and When to Stick), (Audible Studios, 2007)

The One Thing by Gary Keller and Jay Papasan

The One Thing has a similar theme as The Dip, by Godin above. It offers practical tips for how to focus on your most important priorities.

  • Keller, Gary, and Jay Papasan. The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results, Rellek Publishing Partners, Ltd, 2013)

Creative Insecurity: Lean into the Unknown and Unleash Your Inner Misfit

I am biased, but my new book would make an excellent Christmas gift for anyone with a big idea or untapped potential.

You can get it here: https://creativeinsecurity.com/order/

The Creative Act by Rick Rubin

Rick Rubin is a legendary music producer and his short book will put you in a positive mindset and ultimately be the best business books for christmas gifts.

Rubin, Rick. The Creative Act: A Way of Being, (New York: Penguin, 2023).

The War of Art by Steven Pressfield

This is now a classic for a reason. It is on battling the war of resistance, and offers excellent mindset advice for anyone trying to get out of your own way. These are some of the biggest issues I see when I am coaching founders, leaders, and creative young people who want to reach their potential.

  • Stephen Pressfield, The War of Art: Break Through the Blocks and Win Your Inner Creative Battles, (New York: Black Irish Entertainment LLC, 2018).

Bonus book – Quarks of Light by Rob A. Gentile

This is not a business book but it is one of my favorites from recent years. Rob A. Gentile had a near-death experience and then a heart transplant. His experience will expand your mind and heart.

Related article: 5 books for a positive mindset cross link: https://creativeinsecurity.com/blog/5-books-for-a-positive-mindset/

Title, "5 books" next to a stack of vibrant books" on a neutral background

By James M. Sweeney and co-author, Rhonda Lauritzen

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