December 2024

What readers are saying - creative insecurity reviews - image of a woman reading the book,with a camera on the table

What readers are saying about Creative Insecurity – reviews

Creative Insecurity by James M. Sweeney is earning praise for its fresh take on leadership and entrepreneurship. Packed with actionable advice and real-world insights, this business success book shows readers how to embrace uncertainty as a driver of creativity and success. Whether you’re an entrepreneur navigating high-risk industries or a leader striving for meaningful impact, the Creative Insecurity reviews speak for themselves: this entrepreneurship book delivers clarity, inspiration, and strategies that work.

How to succeed in business “without being a flaming a-hole”

“This book made me hopeful. In today’s environment, having toxic leadership feels like a standard instead of an exception. This book shows you how to do leadership in a healthy, non-toxic way. It’s the thinking structure behind a high-level entrepreneur’s business strategies and structures done with human decency and a heart.”

Excellent advice supported by personal experience

This book is very good for a reader with an entrepreneurial bent. It is also very good for others working in or interested in taking any leadership position.

  • Gary Aden

Clear, accessible, deeply applicable

Sweeney’s writing is clear and accessible, making complex ideas digestible for readers outside the creative industries. At the same time, the book’s lessons are deeply applicable to anyone looking to cultivate innovation in a high-risk, high-reward field like healthcare investing. Creative Insecurity is a compelling read for anyone looking to better understand how to foster innovation in environments fraught with uncertainty. The book offers a refreshing perspective on how embracing insecurity while managing its pitfalls can lead to new opportunities.

As a healthcare private equity investor, I found Creative Insecurity by James M. Sweeney to be a thought-provoking exploration of the interplay between innovation, risk, and growth. Sweeney’s core thesis is that true creative breakthroughs often emerge from periods of insecurity and uncertainty. This insight is particularly relevant in the world of healthcare investing, where the constant drive for innovation can sometimes be stymied by the pressures of maintaining operational stability and financial predictability.

The book provides a framework for understanding how to embrace uncertainty as a catalyst for creativity, rather than viewing it as an obstacle. Sweeney draws on a range of examples, illustrating how some of the most transformative ideas were born from moments of discomfort and instability. This resonates strongly within the healthcare sector, where novel technologies, treatment modalities, and business models often face resistance due to regulatory complexity, cost concerns, and a deeply entrenched status quo.

What makes the book particularly useful is…

its emphasis on the strategic management of risk. While the pursuit of innovation in healthcare can be costly and unpredictable, Sweeney’s perspective offers a valuable lens through which to view risk—not as something to be avoided, but as an essential element of the process. This mindset is crucial for navigating the high-stakes environment of healthcare, where the potential for transformative returns is often linked to bold, well-calculated risks. His notion of “the contrarian’s trifecta” for managing the tension between vision, grit and humility is particularly constructive to anyone on a quest to commercialize a big idea.

  • David Jahns

A must-read…practical…real-world

This book is a MUST read for all entrepreneurs in healthcare. I loved the practical tips that are based on real-world experience. Like the author, I have also been a contrarian throughout my career as a serial woman entrepreneur that pioneered the HealthTech sector. Like Creative Insecurity says, it’s not about the technology. It’s about the problem you’re trying to solve, and what value you bring to the key stakeholders, and figuring out a business model where someone will pay for the product.

Being an entrepreneur is a tough job, and this book is about building resilience and having a

flexible mindset. It’s more important to make a decision and act with 20% of the facts, which means you have to adapt and correct  your approach 80% of the time. Creative Insecurity is recognizing that it is an exploratory journey.

Another principle in the book that resonated is, “Tell me more.” When I invest in a company or I start a company, I will disagree with people just to see how they respond. If they tell me, “You’re wrong” and talk on top of me, that’s not a good sign. That’s a fixed mindset. If on the other hand, they say, “tell me more,” that’s usually a good sign. That is humility, which is a crucial part of Creative Insecurity.

-Anne DeGheest, Managing Director of HealthTech Capital and MedStars

 

Do something that matters…light a creative fire

Foreword by Dean Kamen

Jim Sweeney and I met many years ago and, for a number of years, our careers crossed paths frequently due to our common interest in improving healthcare. During those years, we often saw eye-to-eye on the impact that emerging technologies could and should have on the healthcare system. I agreed to read this book given this history, but then it started to feel like more of an obligation than something I looked forward to doing. I am a very slow reader and have little tolerance for the endless prattle that comes out of many business books these days.

Then, I took a deep breath and sat down to at least skim the book. Eleven hours later I had read it straight through and found myself in strong agreement with many of the ideas in Creative Insecurity. There are so many memorable lines, and in fact, some I am sure I have said myself.

Like Jim, I am not afraid of failure. It isn’t my favorite thing, but I happen to be an expert on the topic. I believe that for every step backward, you should try all the harder to take two steps forward. As long as you embrace the failure and move past it faster than most, you can get three times the experience and still end up ahead. I would rather have either a spectacular failure or a spectacular success than die in the warm death of mediocrity.

Not only did I find this book to be personally interesting because I know so many of the people and companies mentioned, but also because it has a compelling vision. Each time I reached a place where I thought, “I wouldn’t necessarily agree with that,” a next paragraph would follow presenting another, more nuanced facet of the argument. It gives the right examples and delivers a balanced perspective.

I wrote this foreword because I think many people will find this book insightful, especially anybody who has ever tried to start a business, or wondered whether they should start a business, and if so, when they should start a business.

Creative Insecurity will encourage people to do something that matters instead of just making small, incremental improvements. This book will light a fire for anyone with a creative side. And, I especially hope newly minted business school graduates will take the time to read it.

  • Dean Kamen, inventor of the Segway, insulin pump, portable dialysis machine, iBOT stair-climbing wheelchair, and many more world-changing innovations.

Ready to Transform Your Approach?

Order Creative Insecurity Today

The Creative Insecurity reviews are clear: This is more than just a business book! This business success book is a blueprint for reimagining leadership, embracing uncertainty, and driving meaningful innovation. Whether you’re an entrepreneur, a seasoned leader, or someone ready to make a difference in your field, this book provides the tools and insights to help you succeed with integrity and resilience.

Don’t wait to unlock your creative potential and build a future filled with possibility. Order your copy of Creative Insecurity by James M. Sweeney today and join the movement toward healthier, more impactful leadership. Your next breakthrough starts here.

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Caremark founder James M Sweeney on Fixing Healthcare – News Release

Caremark founder James M. Sweeney was laser-focused on getting people out of hospitals by creating options for high-tech healthcare at home — an idea that was revolutionary at the time and spawned an entire industry. How can today’s innovators focus on fixing healthcare? Sweeney shares wisdom from 14 healthcare startups that raised $2 billion in capital, $30 billion in exit value, and saved or extended the lives of millions.

Please refer to the press release below for additional information. Reach out to get a review copy of the book or schedule an interview here: https://creativeinsecurity.com/press-kit/

Healthcare Needs Dramatic Innovations: Here’s What Tech Experts Should Know, According to Caremark Founder

 

EL PASO, Texas, Dec. 18, 2024 — Caremark founder James M. Sweeney is credited with starting the high-tech home healthcare industry — a revolutionary concept that provided safer and more humane care while also sparing the exorbitant costs of certain in-hospital treatments. Today, Sweeney says, healthcare needs dramatic innovations like this, but if tech companies entering the space want to be successful, they need to account for healthcare’s inherently unpredictable outcomes.

James M. Sweeney discusses perspectives on healthcare and fixing healthcare in this video: https://www.youtube.com/watch?v=PgSUsu8M-Hg

James M. Sweeney perspectives on healthcare innovation - video thumbnail

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“When you have seen one patient, you have seen … one patient,” Sweeney writes in his new book, Creative Insecurity: Lean Into the Unknown and Unleash Your Inner Misfit. “Healthcare is a complex system because of variability in the human body and the regulatory environment involving insurance and hospital bureaucracies.”

In Creative Insecurity (co-written by Rhonda Lauritzen), Sweeney reveals a treasure trove of practical wisdom — including crucial insights for the tech sector — gleaned from launching 14 successful healthcare companies that saved or extended millions of lives and eventually generated $30 billion in exit value. All of this from a man who admits he “felt like a square peg in a round hole until I started my first company.”

Aiming to inspire restless, would-be entrepreneurs; those who feel stifled by corporate bureaucracy; and creatives who feel insecure, Sweeney shows readers how to reframe their uncertainty into excitement and motivation, and how to view their differences as superpowers for innovation.

Key principles he covers in Creative Insecurity include:

  • Failing your way to success.
  • Succeeding with the “no-quit gene.”
  • Knowing what and when to quit. “Don’t marry a mistake.”
  • Conducting a “premortem” for any new venture or project.
  • Differentiating yourself as a monopoly of one.
  • Defaulting to the “you point of view.”
  • Recognizing that being first is more important than being right. Know when to “be a cheetah.”
  • Going after the most prestigious target in an industry. “The bell cow effect.”
  • Empowering your team so they are more excited on Monday morning than on Friday night.
  • And much, much more.

Sweeney’s actionable insights, compelling examples and timeless wisdom will help those with an unquenched creative spark free their mindsets, lean into the unknown and ultimately achieve the full measure of their potential.

“One of the most powerful phrases you can learn in your career (and life) is, ‘Tell me more,’” Sweeney added. “If you want to have vision, see what other people miss and mitigate risk, practice saying this. You will be amazed at what you learn.”

Creative Insecurity – book details

Creative Insecurity: Lean into the Unknown and Unleash Your Inner Misfit

Publisher: Post Hill Press

Release Date: December 10, 2024

ISBN-13: ‎979-8888455395

Available from Amazon.com

TIP SHEET

The press release above may be published in part or entirety by any print, broadcast or internet/digital media outlet, or used by any means of social media sharing.

Reviews, photos, links to previous interviews and Q&As are available upon request.

About the Authors

James M. Sweeney is a serial entrepreneur who started 14 healthcare companies with original ideas, none of which have failed. He has raised $2 billion in capital and generated more than $30 billion in exit value. His companies have saved or extended the lives of millions of people. He has been acknowledged as the founder of the multi-billion-dollar home infusion therapy industry, having founded Caremark, the industry pioneer and leader. Today, he mentors startup founders and other professionals in the art of “failing your way to success.”

Co-author Rhonda Lauritzen is a professional biographer with multiple published books and is a regular speaker at international conferences. She has an MBA from the University of Utah, served as CEO of her family’s business and as a state college VP. She founded Evalogue.Life in 2016.

For more information, please visit https://creativeinsecurity.com, or connect with James Sweeney on LinkedIn (James M. Sweeney), Facebook (James M. Sweeney), Instagram (james.m.sweeney) or YouTube (@JamesMSweeney).

All Options for Obtaining the Book:

https://creativeinsecurity.com/order/

Media Contact:

Elizabeth Feron

Ascot Media Group, Inc.

Post Office Box 2394

Friendswood, TX 77549

news@ascotpr.com

www.ascotmedia.com

281.333.3507 Phone

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Best business books for Christmas - open book with white pages and a red ribbon

Best Business Books for Christmas Gifts

When my team suggested I write a short article on best business books for Christmas gifts, I wondered how I could possibly narrow the list down to a manageable number. The Bibliography for my new book, Creative Insecurity, has around 40 books on it and something like twice that number of articles. g

The Innovator’s Dilemma by Clayton Christensen:

The late Dr. Clayton Christensen was a Harvard Business School professor and a friend of mine. His groundbreaking book is a must-read for anyone in business. He outlines how startups can sneak up on entrenched markets and overtake them by starting at the low-end of innovation. Likewise, it is a cautionary tale for anyone in an established industries.

  • Clayton M. Christensen. The innovator’s dilemma: The revolutionary book that will change the way you do business. New York: Harper Business, 2011.

Think Again and Originals by Adam Grant

Our book draws on research by Wharton Professor Adam Grant. His book Think Again provided excellent research on the tremendously needed skill of changing your mind in the face of new information. Originals is an excellent read for all creative people and contrarians.

  • Grant, Adam. Think Again: (New York: Penguin Books, 2017)
  • Grant, Adam. Think Again: The Power of Knowing What You Don’t Know, (New York: Penguin Books, 2023)

Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All, by Jim Collins

You may have already read Built to Last and Good to Great by Jim Collins and his team. Have you read one of the more recent in his series, Great by Choice? This is an especially compelling read related to managing insecurity, which is another word for uncertainty. One of the best ways to overcome the negative feelings related to uncertainty is to manage risk and over-prepare. Collins gives excellent, research-based treatment to these ideas in the same bestselling style as his other books.

  • Collins, Jim, and Morten T. Hansen. Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All, (New York: HarperCollins, 2011), Kindle Edition. Collins, Jim. Good to Great, (New York: Harper Business, 2001)
  • Collins, Jim. Good to Great: Why Some Companies Make the Leap & Others Don’t, (HarperCollins. Kindle Edition). Collins, Jim. How the Mighty Fall, (JimCollins.com, 2009)

The Dip by Seth Godin

One key principle in my book, Creative Insecurity, is the no-quit gene. Grit is one of the most important traits any of us can cultivate in business and life. In this short, delightful book by Seth Godin, he examines the idea of figuring out all the things you should quit so you can focus on the one you must stick with no matter what. This like the advice I give founders to “major in the majors. Don’t major in the minors.”

  • Godin, Seth. The Dip: A Little Book that Teaches You When to Quit (and When to Stick), (Audible Studios, 2007)

The One Thing by Gary Keller and Jay Papasan

The One Thing has a similar theme as The Dip, by Godin above. It offers practical tips for how to focus on your most important priorities.

  • Keller, Gary, and Jay Papasan. The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results, Rellek Publishing Partners, Ltd, 2013)

Creative Insecurity: Lean into the Unknown and Unleash Your Inner Misfit

I am biased, but my new book would make an excellent Christmas gift for anyone with a big idea or untapped potential.

You can get it here: https://creativeinsecurity.com/order/

The Creative Act by Rick Rubin

Rick Rubin is a legendary music producer and his short book will put you in a positive mindset and ultimately be the best business books for christmas gifts.

Rubin, Rick. The Creative Act: A Way of Being, (New York: Penguin, 2023).

The War of Art by Steven Pressfield

This is now a classic for a reason. It is on battling the war of resistance, and offers excellent mindset advice for anyone trying to get out of your own way. These are some of the biggest issues I see when I am coaching founders, leaders, and creative young people who want to reach their potential.

  • Stephen Pressfield, The War of Art: Break Through the Blocks and Win Your Inner Creative Battles, (New York: Black Irish Entertainment LLC, 2018).

Bonus book – Quarks of Light by Rob A. Gentile

This is not a business book but it is one of my favorites from recent years. Rob A. Gentile had a near-death experience and then a heart transplant. His experience will expand your mind and heart.

Related article: 5 books for a positive mindset cross link: https://creativeinsecurity.com/blog/5-books-for-a-positive-mindset/

Title, "5 books" next to a stack of vibrant books" on a neutral background

By James M. Sweeney and co-author, Rhonda Lauritzen

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